In addition to the traditional Red Bull, the company has ‘Red Bull Sugarfree’, Red Bull Total Zero and ‘Red Bull Red, Silver and Blue Edition’ in its portfolio. The energy drink Red Bull is a functional drink containing caffeine, taurine, B-Group vitamins, sucrose and glucose, and water. The company operates in more than 166 countries around the world. The company was founded in 1987 and is currently headquartered in Fuschl am See in Austria, close to Salzburg. Red Bull GmbH operates in the beverage segment and is especially known for its famous energy drink Red Bull.
Red Bull was the leading energy drink brand in the United States in 2022. In 2021, the company's global revenue amounted to about 8.87 billion euros worldwide. This statistic presents the revenue of Red Bull worldwide from 2011 to 2021.
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